Effective Date: July 31, 2025

This CCPA Notice applies only to California residents who use the Life Insurance Allies website or services.

Life Insurance Allies is owned and operated by Pipeline Partners, LLC (“Life Insurance Allies,” “we,” “our,” or “us”). This notice explains the rights that California residents have under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), and how they may exercise those rights.

1. Categories of Personal Information We Collect

We may collect the following categories of personal information:

A. Identifiers

• Name

• Email address

• Phone number

• Address

• IP address

• Online identifiers

B. Personal Information Categories Listed in Cal. Civ. Code § 1798.80(e)

• Contact information

• Demographic information

• Limited financial information (if relevant to an insurance inquiry)

C. Protected Classification Information (optional by user)

• Age

• Gender (only if voluntarily provided for insurance purposes)

D. Commercial Information

• Products or services viewed or considered

• Quotes requested

• Communication preferences

E. Internet or Network Activity

• Pages visited

• Click behavior

• Session data

F. Inferences

• Potential insurance interests

• Quote eligibility estimations

We do NOT:

• Collect biometric data

• Collect precise geolocation

• Collect sensitive personal data beyond what is voluntarily provided

2. How We Use Personal Information

We use your information to:

• Provide life insurance information and quote comparisons

• Connect you with licensed agents who can help you explore policies

• Improve our website and services

• Conduct customer service and communication

• Comply with regulatory obligations

• Send marketing messages with your prior consent

3. How We Share Personal Information

We may share personal information with:

A. Licensed Insurance Agents and Carriers

To help you receive quotes or information you requested.

B. Service Providers

Such as CRM tools, analytics firms, hosting platforms, and communication tools.

C. Affiliates & Brands Under Pipeline Partners

For operational and compliance purposes.

D. Legal or Regulatory Entities

Only when required by law, subpoena, or compliance obligations.

E. Business Transfers

If Life Insurance Allies or Pipeline Partners undergoes a merger or acquisition.

We DO NOT sell your personal information.

However, under CCPA, certain data-sharing for marketing may be considered “sharing,” so you have the right to opt out.

4. Your California Privacy Rights

If you are a California resident, you have the right to:

A. Right to Know

You may request:

• The categories of personal information we have collected

• The sources of that information

• The purposes for collecting or sharing it

• The categories of third parties we share information with

• Specific pieces of personal information we have collected

B. Right to Delete

You may request deletion of your personal information, subject to certain legal exceptions.

C. Right to Correct

You may request we update inaccurate personal data.

D. Right to Opt Out of Sharing

You may request we stop sharing data with third parties for marketing or lead-generation purposes.

We do not sell personal information for monetary compensation.

E. Right to Limit Use of Sensitive Personal Information

If any sensitive data was collected (rare), you may restrict how it’s used.

F. Right to Non-Discrimination

We will not deny services, charge different prices, or reduce quality because you exercised your rights.

5. How to Submit a Privacy Request

California residents may exercise their rights by contacting us at:

privacy@lifeinsuranceallies.com
385-518-1919
Pipeline Partners – Privacy Office
3049 W. Executive Parkway, Suite 300
Lehi, UT 84048

Please include:

• Your full name

• Contact information

• The nature of your request

We may require identity verification before fulfilling your request.

6. Do Not Sell or Share My Personal Information

Life Insurance Allies does not sell personal data.
However, California law allows you to request that we do not share information for marketing/lead-generation purposes.

Provide a link on your site labeled:
“Do Not Sell or Share My Personal Information”
and have it connect to your email or a simple form.

7. Minors’ Data

We do not knowingly collect, share, or sell data of individuals under age 16.

8. Changes to This CCPA Notice

We may update this notice periodically. When updated, the “Effective Date” at the top will reflect the latest version.